Business ethics or business ethics lately more and more talk about not only in our country but also in other countries, including in developed countries. Attention on this issue is inseparable from the development of our businesses as a result of development over the years. The role of business in the economy so fast, so in terms of investment, for example, now has three times the government's investment. Business activities increasingly widespread both at home and abroad, has given rise to new challenges, namely the demands of good business practices, ethical, which is also the demands of business life in many countries around the world. Transparency demanded by the global economy demands also ethical business practices. In the global market economy, we can only survive if it is able to compete.
            Experts often joked that the definition of business ethics is a contradiction in terms because there is a conflict between ethics and personal interests are oriented to the quest for profit. When there is a conflict between ethics and profits, businesses prefer profit than ethics. Book Business Ethics takes the view that ethical action is the best long-term business strategy for the company an increasingly accepted view in recent years. Therefore, an understanding of business ethics is required for the business person to be a business carried on a business can be an ethical business and reduce the risk of failure. Besides understanding the communication tentangpengertian especially business communications.
            The many examples of cases in which the company's business ethics in this era of globalization that do not run their business based on ethical business, and did not know the businesses about the importance of ethics binis company. The goal author in writing a paper sample business ethics are:
1. Knowing the sense of business ethics
2. Knowing the importance of ethics in the business world
3. Knowing the application of business ethics in the organization of the company.


            Business ethics is a study devoted about moral right and wrong. This study concentrates on moral standards as applied in the policy, institutional, and behavioral bisnis.Pengertian and principles of business ethics is the study of formal standards and how standards are implemented into the system and organization of modern society that is used to produce and distribute goods and services and applies to the people in the organization.

Some of the things that underlie the need for ethics in business activities:
1. In addition to risking goods and money for the purpose of profit, business is also reputational, self-esteem, and even the fate of human beings involved in it.
2. Business is an important part of society
3. Business ethics also require that at least able to provide guidance for the parties - those who do it.
Ethical issues in business can be classified into five categories: Bribery (Bribery), Coercion (coercion), Fraud (Deception), Theft (Theft), Discrimination is not clear (Unfair discrimination), each of which can be described below:
1. Bribery (Bribery), is an action in the form of offering, giving, receiving or asking for something valuable with the purpose of influencing an official action in carrying out public obligations. Bribes are intended to manipulate someone to buy influence. 'Purchases' it can be done either by paying a sum of money or goods, nor repayment' after the transaction is done. Bribes are sometimes not easily recognizable. Giving cash or use callgirls can be easily included as a means of bribes, but gifts (gift) can not always be called a bribe, depending on the purpose and the response expected by the gift giver.
2. Coercion (coercion), is the pressure, limit, drive by force or by using a position or a threat. Coercion can be a threat to complicate the promotion, dismissal or denial industry against an individual.
3. Fraud (Deception), is the act of being deceitful, misleading and a deliberate lie to say or do.
4. Theft (Theft), is an act of taking something that is not our right or take the property of another without the owner's consent. The property can be either physical or conceptual properties.
5. Discrimination is not clear (Unfair discrimination), is unfair or rejection of certain people due to race, gender, nationality, or religion. A failure to treat all people equally without any distinction between those who argued that a 'favor' and not.


Changes in world trade demanded immediate dibenahinya business ethics that the world economic order has improved. In business is not uncommon to apply the concept of ends justify the means. Even smelling criminal action was taken for the achievement of a goal. If it is so, the businessman who became a motor pengerak economy will turn into economic animal. The occurrence of misconduct in the business world seems not show tendencies but instead, the day is increasing. Actions mark up, broken promises, disregarding the interests of society, not considering natural resources as well as acts of collusion and bribery are a few examples of the neglect of the entrepreneurs of business ethics.

As part of the community, of the business subject to the norms that exist in society. Tata business relationships and community are inseparable it brings with it certain ethics in its business activities, good ethics among businessmen as well as business ethics towards society in a direct or indirect relationship. By mapping the pattern of relationships in business as it can be seen that the principles of business ethics embodied in a pattern of relationships which are interactive. This relationship is not only in one country, but includes a variety of integrated country in the world that feels, trade relations have now been changed. Change the feel of the development of the world demand the immediate dibenahinya business ethics. Because the legal conditions surrounding the business world too far behind the growth and development in the field of economics.

Interwoven business relationship with other parties related complex. As a result, when the business world moving rapidly, there are parties which are backward and disadvantaged, because the appliance laws and rules of the business has not received the attention it balanced. One example which then becomes a problem for the government and the business world is still a violation of the workers' wages. This case led to some national products affected by restrictions in international markets.

Another example is a case in business ethics are the products of the forest strong protests because employers do not pay attention to the continuity of Indonesia is considered a very valuable natural resource. Important ethical behavior required to achieve long-term success in a business. The importance of business ethics applicable to both perspectives, both macro and micro scope, which will be explained as follows:

1. Macro Perspective

The growth of a country depends on the market system play a more effective and efficient than the command system in allocating goods and services. Some of the conditions necessary to be an effective market system, namely:
1. The right to own and manage private property
2. Freedom of choice in the trade of goods and services
3. The availability of accurate information relating to goods and services.
If one of the subsystems within the market system do unethical behavior, then this will affect the balance system and inhibit the growth of macro system. The influence of ethical behavior in the business perspective macro:
1. Bribes or kickbacks. This will result in reduced freedom of choice by influencing decision makers.
2. coercive act. Reduce effective competition between businesses with threats or force to not be in touch with others in the business.
3. Deceptive information
4. Pecurian and embezzlement
5. Unfair discrimination.

2. Micro Business Perspective

In this scope of ethical behavior synonymous with trust or trusts. Within the scope of micro-relationships where there is a chain of suppliers, the company, customers, employees interconnected business activities that will affect the scope of the macro. Each link is important to always maintain ethical impact, so trust underlying business relationship can be maintained. The moral standard is the benchmark of business ethics. The ethical dimension is fundamental in the study of decision-making. Business ethics tend to focus on applied ethics rather than normative ethics.

Two of the principle that the reference in the ethical dimensions of decision making, namely:
1. The principle of the consequences (Principle of Consequentialist) is a concept that focuses on the ethical consequences of decision-making. This means that the decision assessed ethical or not based on the consequences (impact) of the decision
2. The principle of no consequence (Principle of Nonconsequentialist) is comprised of a set of rules that are used as a manual / guide ethical decision making and for reasons not due to, among other things: (a) Principles of Rights, which guarantees human rights related to the duty to not mutual violate the rights of others (b) Principles of justice, the justice that is typically associated with rights issues, honesty and equality. The principle of fairness can be divided into three types:
• distributive justice, the justice that are balancing the allocation of benefits and burdens among members of the group in accordance with the contribution of energy and mind to benefit. Benefit consists of income, employment, welfare, education and leisure. Expenses consist of work duties, taxes and social obligations.
• retributive justice, namely justice associated with Retribution (compensation) and punishment for wrongdoing. A person responsible for the negative consequences for the actions unless the action is performed on coercion of others.
• compensatory justice, the justice related to compensation for the injured party. The compensation received can be medical treatment, services and goods redeemer losses. Problems occur if compensation can not make up for losses, such as loss of human lives. If morale is an incentive to do good, the ethics act as signposts (sign), which is an agreement willingly of all members of a group. Unscrupulous business world will be able to develop ethics (standards / guidelines) that ensures business activities are balanced, harmony, and harmonious. Ethics as signposts in a society will be able to guide and remind members to an appreciable act (good conduct) that must always be followed and implemented. Because it takes an understanding of the various examples of cases also the wider business ethics.


Get the moral implications of such liability, wrongdoing and liabilities are applied against groups such as the company, or the person (people) as the real moral behavior?

There are two views that have arisen on this issue:

Extremes first, is the view which argues that, because the rules are binding, the organization will allow us to say that the company acted like individuals and aim to deliberate over what they do, we can say they are morally responsible for their actions and that their actions is moral or immoral in the same sense that humans do.

The second extreme, is a philosopher who insist that it is not unreasonable to think that business organizations are morally responsible because he failed to follow the moral standards or to say that the organization has a moral obligation. Business organizations as machines whose members must blindly obey the formal rules that have nothing to do with morality. As a result, it is not unreasonable to consider the organization morally responsible because he failed to follow the moral standards rather than criticize organizations such as the engine that failed to act morally. Therefore, the actions of the company comes from the choices and actions of individual human beings, indivdu-it is the individual who must be regarded as the main guardians of moral obligation and moral responsibility: individual human beings are responsible for what the company because the company's actions as a whole flows from options and their behavior. If the company acted wrongly, the error caused by the choice of the actions taken by individuals within the company, if the company is to act morally, it is caused by individual choices in the enterprise act morally.


Once you know how important the role of business ethics in a company, the writer suggests and invites the reader to be in running its businesses to implement a business ethics to reduce the risk of failure and to compete in the current era of globalization.


• Steade et al (1984: 701), Business Ethics, "Business, Its Natural and Environment: An Introduction".
• Business Ethics,, 19-06-2014.
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